PRESS RELEASE FROM WANDERLUST

The World’s First “Mindful Triathlon," 5K Run (Or Walk), Yoga and Meditation, Will Tour to 56 Cities World Wide

Wanderlust, producer of the largest yoga lifestyle events in the world, in partnership with adidas, reveals the springtime, North American dates and locations for Wanderlust 108, the world’s first and only “mindful triathlon.” Anchored in large public parks in top markets all over the world, Wanderlust’s unique triathlon consists of a five-kilometer run (or walk), a large-scale, outdoor yoga class and a guided meditation led by the world’s top teachers. Mindful triathletes will also enjoy music from live DJs and an array of surprises throughout the day. Tickets are on sale now!

New for 2017

Wanderlust will allow participants to “play all day” by adding a scheduled class such as AIReal Yoga™, Acro Yoga, Hooping, Walking Meditation, Photography Workshop, DJ Academy, Essential Oils 101, or an extra community yoga experience from favorite local teachers at “The Haven,” our brand-new, tented venue. If triathletes are still itching for more, they can pop into bonus field games that will be offered afterwards; if resting and relaxing is needed, attendees can visit “The Lounge,” to take a comfy seat and enjoy inspiring videos from Wanderlust TV.

At all Wanderlust 108 events, the Kula Marketplace will showcase local craft vendors, including clothing, jewelry, and handcrafted items. Local and organic food vendors will be on site, as well as Wanderlust’s signature True North Cafe & Juice Bar, and a Kombucha garden. Also available is a picnic lunch option—the “Wanderbowl”—a hearty, Mexican inspired vegetarian meal of rice, beans, cheese, avocado and mango-lime-cilantro salsa, plus snacks and a beverage— to keep participants nourished throughout the day.

In North America, MC Yogi will be ringleader at all events, and high-energy yoga classes will be taught by a phenomenal array of local talent in each city including Chelsey Korus, MaryBeth La Rue, Janet Stone, Lauren Imperato and Adrienne Mishler. Noah Levine or Dave Smith from Against The Stream Meditation Society will lead the meditation portion of the triathlon, while either DJ Drez, DJ Taz Rashid or DJ Sol Rising will spin tunes.

The Spring Wanderlust 108 schedule:

•   Saturday, April 1
o New Orleans, LA @ Scout Island in City Park
•   Saturday, April 8
o Charlotte, NC @ Romare Bearden Park
•   Sunday, April 9
o Atlanta, GA @ Historic Fourth Ward Park
•   Saturday, April 15
o Dallas, TX @ Reunion Park
•   Saturday, April 15
o San Diego, CA @ NTC Park
•   Saturday, April 22
o Las Vegas, NV @ Craig Ranch Regional Park
•   Sunday, April 23, 2017
o San Francisco, CA @ Golden Gate Park
•   Saturday, April 29
o Los Angeles, CA @ Santa Monica Pier
•   Sunday, April 30
o Los Angeles, CA @ Santa Monica Pier
•   Saturday, May 6
o Sacramento, CA @ Southside Park
•   Sunday, May 7
o Scottsdale, AZ @ Salt River Fields at Talking Stick
•   Saturday, May 13
o Chicago, IL @ Grant Park
•   Sunday, May 14
o Portland, OR @ Gabriel Park
•   Saturday, May 20
o Kansas City, MO @ Berkley Riverfront Park
•   Sunday, May 21
o Seattle, WA @ Lake Sammamish State Park
•   Saturday, July 1
o Twin Cities, MN @ Harriet Island Park
•   Sunday, July 8
o Salt Lake City, UT @ Liberty Park
•   Saturday, July 15
o Denver, CO @ Cheesman Park
•   Saturday, August 12
o Calgary, ALB, CANADA @ Fort Calgary

Dates and venues for the following North American cities, as well as our international events will be announced in the coming months:

Brooklyn, NY
Philadelphia, PA
Detroit, MI
Louisville, KY
Cincinnati, OH
Nashville, TN
Tampa, FL
Washington, DC
Miami, FL
Austin, TX
Sydney, AUSTRALIA
Melbourne, AUSTRALIA
Brisbane, AUSTRALIA
Vienna, AUSTRIA
Toronto, CANADA
Montreal, CANADA
Santiago, CHILE
Shanghai, CHINA
Hong Kong, CHINA
Paris, FRANCE
Hamburg, GERMANY
Munich, GERMANY
FRANKFURT, GERMANY
Berlin, GERMANY
Cologne, GERMANY
Milan, ITALY
Tokyo, JAPAN
Mexico City, MEXICO
Guadalajara, MEXICO
Valle de Bravo, MEXICO
Monterrey, MEXICO
Queretaro, MEXICO
Puebla, MEXICO
Moscow, RUSSIA
St. Petersburg, RUSSIA
Barcelona, SPAIN
Zurich, SWITZERLAND
London, UNITED KINGDOM

At each Wanderlust 108 event in North America, attendees will be nourished by a number of Wanderlust partners, including:
•   adidas, will host a one-of-a kind, immersive onsite activation to engage in attendee-led experiences, enabling them to embed more sport into their day and create their best selves at all US-based events. Curated adidas apparel also will be sold at each event.
•   Launching March 2017 exclusively with Target, d.stil is purpose-built to weave fashion and function together. d.stil partners with water.org to help transform lives with 1% of all sales supporting access to clean, safe water across the planet. This year, Wanderlust and d.still have teamed up to provide the first 100 ticket buyers in each North American market free d.still water bottles.
•   Ford Motor Company aims to deliver great products, a strong business and a better world. From our factories to our dealerships and into the communities in which we serve, our purpose is to Go Further so all people can move freely about the world. Ford is proud to be the Official Vehicle of Wanderlust. Event attendees can stop by the Ford display for exclusive activities, to learn more about our full line-up of vehicles and to take home some incredible giveaways.

For the complete lineup and ticketing information, please visit https://wanderlust.com/108s/.

About Wanderlust:

Wanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. The company encompasses Wanderlust Festival, the largest multi-day yoga and music festivals in the world; Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the US; Wanderlust Yoga, a reimagination of the yoga studio experience; and the Wanderlust Teacher Training, a yoga teacher training program inspired by the Wanderlust festival experience. In 2017, Wanderlust will produce over 50 events across the world centered around its core mission: creating community around mindful living. The company was founded in 2009 as a joint venture between Velour Music Group, C3 Presents and Starr Hill Presents.

Become a fan of Wanderlust on Facebook, Twitter , Instagram and YouTube.

About the adidas Group:

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey.

PRESS CONTACT:
Kim Small, Director of Publicity
212-766-8040 x 109
kims@wanderlust.com